DI Deep Dive Discussion Summary Series

At a recent meeting of the DataInnovators community, the following topics were discussed. Additional discussion summaries are available on Defining Data Science and the Vendor Evaluation Process.

Using Analytics in the Sales & Marketing Process

Integrating Data with Sales & Marketing

The sales and marketing crossover is an ongoing evolution and data teams can be stuck in the middle. How do you determine if your firm’s analytics are serving the sales and marketing teams effectively? How do you approach usage and process development when purchasing a data pack?

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